Save-A-Lot Increases Brand Awareness Through Nationwide Tour

Save-A-Lot visits a handful of U.S. cities to let consumers know about the savings they can make at their stores.

Save-A-Lot launched its 2012 Fuel Your Family Road Trip on Friday in Orlando, Fla., to raise awareness of its business.

This marks the second year of the Save-A-Lot Fuel Your Family Road Trip.

Two Save-A-Lot ambassadors, Molly Stankovsky and Alex Frecon, both of Minneapolis won a competition to serve as this year’s “Road Scholars” with Save-a-Lot. The two ambassadors will visit 18 U.S. cities in 30 days in a 2012 Subaru Outback to bring the Save-A-Lot brand personally to the consumers.

The two Road Scholars plan to present a company donation of $33,500 to local Feeding America affiliates, which will provide 268,000 meals to families in need. The scholars will also present a donation of nearly 164,000 school supplies to more than 18,000 students in Miami, Atlanta and D.C.-areas, and will give $2,500 to the Juvenile Diabetes Research Foundation in Charlotte, N.C. 

Throughout the “road trip,” the two ambassadors will attend community events, conduct random acts of kindness, host customer appreciation events at Save-A-Lot stores, visit local Boys & Girls clubs and share recipes and tips for cheap meals.

“Road trips are a family tradition, and with the cost of gas a continued concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40%, compared to traditional grocery stores,” said Andrea Wagner, Save-A-Lot vice president of consumer and brand strategy, product development and Hispanic strategy.

Save-A-Lot, a wholly owned subsidiary of SUPERVALU Inc., operates more than 1,300 stores in 39 states.

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