BP wants to get customers excited about the upcoming 2012 Olympic and Paralympic Games with in-store promotions.
As the London 2012 Olympic and Paralympic Games approach, BP Products North America Inc. gives Washington, D.C. consumers the opportunity to step into the shoes of Team USA hopefuls at an upcoming BP Team USA Experience event.
BP’s Team USA Experience is a free event to the public, and plans to take place from 7 a.m. to 2 p.m. Tuesday at Union Station. The event provides the opportunity for area residents to participate in simulated Olympic and Paralympic sports, including a 10-meter sprint, wheelchair race, shot-put and discus. Consumers can also learn about the benefits of BP gasoline with Invigorate.
Chris Waddell, Team USA athlete and 13-time Paralympic medalist, will be at the event to share his story and to sign autographs.
Baltimore BP marketer Carroll Independent Fuels and Washington, D.C. BP marketer Petroleum Marketing Group teamed up with two local Paralympic Sport Clubs to help build awareness of the benefits of recreational and competitive sports for youth and adults with physical disabilities. Both groups will present a $15,000 grant donation at the event to Paralympic Sport Washington, D.C.
John Phelps, president of Carroll Independent Fuels, said the donation is part of the companies’ shared commitments to making a positive impact in the communities where they do business, and to raise awareness about the clubs.
The following is the schedule of events for Tuesday:
- Olympic and Paralympic sport stations open to public: 7 a.m. to 2 p.m.
- Public meet-and-greet with Chris Waddell: 11 a.m. to 12 p.m.
- BP and local BP marketers donate $15,000 to paralympic organizations: 12 p.m.
Locals can continue to show their support toward the Paralympics by purchasing $1 window clings at the BP Team USA Experience event Tuesday. U.S. Paralympic bracelets will be available for purchase at participating BP sites throughout the month of August, and all proceeds will go to the Paralympic Sport Washington, D.C. and Paralympic Sport Club Mid-Atlantic.