Cookies and Crème

Now customers can savor the grown-up experience of a childhood favorite with the flavors of cookies and crème. New DOVE Brand Silky Smooth Cookies and Crème blends white chocolate and crunchy chocolate cookie bits into an indulgence that only DOVE Chocolate can deliver. This new item is available in three formats: single bar, large bar and bags of individually wrapped DOVE Brand PROMISES. A powerful, 360-degree consumer marketing campaign will boost the product launch. Consumers will experience the DOVE Brand through television, print, promotions, social media, public relations, in-store media, shopper marketing and online displays. White chocolate shows strong growth, up 21% with $192.8 million in sales. Within the white chocolate category, the cookies and crème segment is up $105.5 million, and the segment has grown rapidly with very little marketing support. Flavor trends indicate that the Hispanic population, with a preference for sweeter products, will contribute to strong performance in the category and segment.

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