Save-A-Lot Launches Road Trip Campaign

Teams of two invited to compete for four-week, 12-city brand ambassador gig.

Save-A-Lot, a hard-discount, limited-assortment grocery chain and a wholly-owned subsidiary of SUPERVALU Inc., is launching a national search for a team of two interns to serve as brand ambassadors—or Road Scholars—for its 2012 Fuel Your Family Road Trip campaign.

The winning team will hit the road at the end of July for a four-week tour to 12 U.S. cities to personally bring the brand to consumers and help show people how Save-A-Lot can help fuel families with fresh, quality food and simple meal ideas at savings of up to 40%, compared with traditional grocery stores, as the summer family road trip season winds down and the new school year gets underway.

Throughout the four-week road trip, the Road Scholars will attend community events, conduct random acts of kindness and sampling, host customer appreciation events at Save-A-Lot stores, and share tips for affordable, easy road trip snacks, and breakfast and lunch ideas.

Call For Entries
As part of the national search for this year’s Road Scholars, teams of two are invited to submit their resumes, writing samples and a 90-second or less audition video explaining why they deserve this unique internship. Videos will be evaluated based on originality, creativity and poise, as well as applicants’ ability to create social media buzz for their videos. Candidates must be college graduates or enrolled in an accredited college and have strong communications, social media and interpersonal skills.

Additional information about the application requirements and process, along with a complete job description, can be found here. Specific questions about the process should be directed to savealotroadtrip@clynch.com.

The internship will last for six weeks from July 23 to Aug. 31. The selected Road Scholars will receive a weekly salary, a per diem and invaluable job experience.

2012 12-City Fuel Your Family Road Trip
This year’s Fuel Your Family Road Trip route will include stops in Florida, Georgia, South Carolina, North Carolina, Virginia, Washington, D.C., Maryland and New York.

The experiential program was created to give consumers the opportunity to personally connect with the Save-A-Lot brand and raise awareness of Save-A-Lot as a destination for affordable, fresh meal ideas and snacks.

In 2011, the road trip team of Abby Tinberg and Bob Ringer visited 10 U.S. cities, bringing the Save-A-Lot brand to more than half a million consumers along the route. Highlights from the 2011 Fuel Your Family Road Trip can be found here.

 

 

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