Ice Cream Truck Tour Celebrates Milky Way Chocolate Ice Cream Bars

Milky Way kicks off summer season with ice cream bars for retailers and fans.

This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck.

“The ice cream truck tour will help us bring the popular Milky Way taste along with our delicious chocolate ice cream to fans across the U.S.,” said Craig Hall, general manager of Mars Chocolate North America.

Kunal Nayyar, actor on The Big Bang Theory, agreed to help unveil the truck and greet fans from noon to 2 p.m. Friday at Exposition Park in Los Angeles. Visitors can try a free sample of the new Milky Way Chocolate Ice Cream Bar.

The “out-of-this-world” tour also plans to stop in a couple other locations:

    • June 18–Space Center Houston (Houston)
    • June 22–Adler Planetarium (Chicago)

The Milky Way Chocolate Ice Cream Bars contain chocolate ice cream, a layer of caramel and milk chocolate coating. C-stores and grocery store retailers are expected to stock the product this summer.

 

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