RAI Improves Its Strategies Online

Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy.

Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework.

“We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at the same time,” said Bryan Hatchell, director of communications for Reynolds American Inc.

The “Transforming Tobacco” section focuses on RAI’s pillars of commercial integrity, tobacco harm reduction and youth tobacco prevention. Hatchell said the new section is a good resource for stakeholders to better understand RAI’s transformation strategy.

“RAI’s transformation strategy is broad-based and comprehensive,” said David Howard, senior director of external communications for RAI Services Co. “Transforming Tobacco is a bold statement that we believe will allow RAI to lead change in the tobacco industry both today and well into the future.”

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