BP helps U.S. consumers experience the London 2012 Olympic and Paralympic Games through advertisement, tours and giveaways.
BP Products North America Inc. plans to support Team USA during the London 2012 Olympic and Paralympic Games.
“With 23,000 employees in the U.S. BP is honored to be a part of the Team USA family, and we’re especially proud to share this partnership with our network of locally owned and operated BP-branded marketers,” said Amy Abraham, vice president of marketing for BP.
Abraham said BP wants to offer more activities and consumer promotions related to the Olympic games at its stations to make BP a “premiere destination” for access to Team USA experiences.
Throughout the London Games, BP will complement its retail site marketing efforts with a corporate advertising campaign to share BP’s commitment to fueling America and Team USA through supporting Olympic and Paralympic hopefuls. BP will be featured on telecasts and online video spots during the Games, which reaches as many as 215 million viewers.
Also, from May through September, BP plans to give away two promotions related to the London Games. During May 2 to June 2, BP intends to host a sweeptakes drawing to give away eight trips for two to the Games, including round-trip airfare and five-nights accommodation. From June 6 to Sept. 4, consumers can win merchandise and prizes related to Team USA.
BP markets about 15 billion gallons of gasoline each year to U.S. consumers through more than 11,000 BP and ARCO branded retail outlets.