Kellogg’s is creating excitement toward the London 2012 Olympic Games with its Cereal-in-a-Cup packages. The packages don’t just promote the 2012 Olympic Games; consumers can be a part of it with the U.S. Olympic Instant Win Game on the packages. The promotion’s grand prize is a trip for four to the U.S. Olympic Training Center in Colorado Springs, Colo. This promotion will run from April through August 2012 on specially marked labels of Kellogg’s Cereal-in-a-Cup.
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