Wheat Thins has added the zesty flavor of Sundried Tomato and Basil to its vending lineup to help operators capture additional sales from the 81% of consumers (according to International Food Information Council Food and Health Surveys 2006-2009) trying to incorporate more whole grains into their diets. Wheat Thins Sundried Tomato & Basil features a hearty flavor that appeals to both men and women. The bold baked-cracker snack wakes up consumers’ taste buds while satisfying their hunger for the great-tasting whole-grain crunch of Wheat Thins. Made with wholesome ingredients—including whole-wheat flour, wheat germ, rosemary, basil and sundried tomatoes—this toasted, never fried alternative to traditional chips offers health-conscious consumers a better-for-you option at the vending machine. The product features zero grams of trans fat and no high-fructose corn syrup. Packed with 17 grams of whole grains per serving, each bag helps consumers fulfill one of the three daily whole-grain servings recommended by nutritionists. Plus, Wheat Thins Sundried Tomato and Basil is packed with the broad appeal of Wheat Thins—the brand that outperformed the competition on virtually every benefit dimension tested, including good wheat taste and good toasted taste, according to Rothstein-Tauber, Inc. (RTi) Market Research and Brand Strategy, 2009. Contact your Kraft sales representative today to bring the bold flavor and profit potential of Wheat Thins Sundried Tomato & Basil to your vending machines.
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