“With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” says chief branding officer for Finiti Branding Group.
FIN Electronic Cigarettes has launched a brand awareness campaign with full page ads in Rolling Stone magazine.
The campaign features a series of full-page print advertisements showing settings like a bowling alley, a bar, an office, a sports stadium, and, as in this week’s Rolling Stone magazine, a classic diner. The headline is a simple, Welcome Back.
Unlike its traditional combustible counterparts, FIN Electronic Cigarettes produce no smoke, odor, ash, or tar. FIN has zero secondhand issues, paving the way for smokers to make their way back into restaurants, bars and other public venues.
“With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” said Greg Owsley, chief branding officer for Finiti Branding Group, purveyors of FIN. “While electronic cigarettes have been on the market for several years, we found no brand was really taking the cultural reigns and presenting smokers and non-smokers alike with the life-altering potential of e-cigs. We wanted ads that reinforced the exceptional quality of FIN as much as the dramatic improvement FIN can make in a smoker’s quality of life.”
The ads appear in the April and May issues of Rolling Stone magazine—a signal to the marketplace that the Fin Electronic Cigarettes revolution has begun. FIN’s integrated branding campaign is reaching 24 million smokers through print, social media, digital and events.