Sixth M&M’S Character to Debut During Super Bowl

Ms. Brown joins the ranks of M&M’S spokescandies.

Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI.

Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit. Her unmatched knowledge of milk chocolate vaulted her to the position of chief chocolate officer—a position she’s excelled in for 70 years, helping make M&M’S one of the most popular milk chocolate candies in the world.

Following the successful launch of products like M&M’S Pretzel Chocolate Candies, as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M’S are not your average milk chocolate.

“We’re very excited to introduce Ms. Brown to the world,” said Debra Sandler, chief consumer officer, Mars Chocolate North America. “Now is the time for Ms. Brown to step into the spotlight—and there’s no bigger spotlight than Super Bowl Sunday.”

M&M’S will unveil the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M’S World in New York City on Monday, Jan. 30, 2012, at 3 p.m. ET. Fans can also watch the reveal event live on Facebook at www.facebook.com/mms.

Following the Super Bowl ad, which was created by BBDO New York, Ms. Brown plans to stay in the national spotlight throughout 2012 to showcase M&M’S milk chocolate credentials. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

To learn more about Ms. Brown, visit www.facebook.com/mms or follow her on Twitter at www.twitter.com/mmsbrown.

 

 

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