With acquisition Nielsen looks to accelerate its work to integrate total-store information, providing a holistic picture of wall-to-wall activity within the store, notes CEO.
Nielsen has acquired the Perishables Group Inc., an industry expert in fresh food consulting and category development.
The move solidifies Nielsen’s position as the leader in total store reporting and analytics with a complete view of the store from perimeter to center.
“Nielsen acquired the Perishables Group to drive increased value for our clients,” said John Lewis, president and CEO, Consumer North America, Nielsen. “With Perishables Group now fully part of the Nielsen organization, we can accelerate our work to integrate total-store information, thus providing a holistic picture of wall-to-wall activity within the store. This complete view across all fresh departments – produce, deli, meat, seafood and bakery—provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers.”
Nielsen acquired all Perishables Group assets, including data, advanced analytic IP tools and ongoing client work. All employees of the Chicago-based company will join Nielsen’s North America Consumer Analytics team. Nielsen plans to integrate perishables information and knowledge into its extensive retail measurement operation, providing a larger spectrum of insights across total store.
Bruce Axtman, president and CEO, the Perishables Group will continue to lead the group, now known as Nielsen Perishables Group, and the integration of the Perishables Group’s analytic capabilities into Nielsen’s offerings. “This acquisition is a natural evolution in the long working alliance we have had with Nielsen,” Axtman said. “Our focus remains on enhancing the insights we deliver into the fresh consumer. Our mission is to help retailers and fresh suppliers increase consumer value and improve business performance by helping them apply a consumer-based business model specific to the fresh food business environment.”