General Mills is giving convenience store retailers a new twist on growing fruit and candy section sales with new Nature Valley Fruit Twists. A convenience channel exclusive, Nature Valley Fruit Twists are available in cherry and strawberry, provide two servings of fruit in each package, and are also 100% natural and gluten-free. At 1.27 ounces, Nature Valley Fruit Twists have a suggested retail price of $1.39. Fruit snacks are an $18 million category currently experiencing doubledigit growth, according to IRI AllScan Convenience Store Data for the 52 weeks ended July 10, 2011. Further, 60% of consumers said they would “defi nitely buy” the product and almost 90% said they would purchase it at least once every 2-3 weeks, according to CLT Conducted Oct. 2010 and Concept Creator Feb. 2010.
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