GSP to provide POP services and solutions.
“We selected GSP because of their years of expertise in delivering the highest quality, lowest cost POP marketing and software management solutions that deliver store level results,” said John Zikias, vice president of marketing. “As a leader in innovative POP concepts, we will look to them for new ideas that can be implemented in not only the stores we are building but in the existing ones that will be remodeled in the coming year.”
“Providing the lowest cost POP program means providing retailers like Thorntons’ peace of mind with our Auditable Pricing Grid as well as new, creative and unique retail solutions to improve POP and marketing effectiveness. We are very happy to have the chance to work with the team at Thorntons,” according to a GSP spokesperson.
GSP’s POP services and solutions include POP engineering, print, fabrication and fulfillment services with 99.8% accuracy rate (based on one million pieces per month), local account support, logistics and budget management and store-specific POP placement guides. GSP’s software management program POPManager turns each POP program into a site specific marketing campaign—ensuring that retailers only pay for the elements used in the stores.
Both Thorntons and GSP are focused on minimizing the overall environmental impact of the various POP elements, while continuing to improve the level of service to Thorntons’ customers. Both companies are excited about the direction for the future and look forward to forging the new relationship over time.
Headquartered in Louisville, Ky., Thorntons operates 165 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, and Tennessee.