Some 47% of those hitting stores this week plan to redeem newly-received gift cards.
Of those who will be shopping the week after Christmas, 82% said the lure of post-holiday sales was the biggest reason, 47% want to redeem their newly-received gift cards, and 31 expect to be returning gifts.
The Consumer Reports poll also revealed why many Americans won’t be hitting the stores this week. Forty-six percent of survey respondents who won’t be shopping said they just can’t deal with any more crowds, 44% are simply sick of shopping, while 20% said that they were out of money.
“What our survey shows is that the vast majority of Americans who will be shopping this week are predictably looking for post-holiday blowout sales,” said Tod Marks, Consumer Reports senior editor and resident shopping expert. “And those who aren’t shopping this week are predictably all shopped-out and low on money and patience.”
Gift Return Trends
A Consumer Reports follow-up holiday poll revealed that nearly one in seven adults returned a gift within the first two weeks after Christmas last year. This year Americans estimate that they will spend an hour, on average, returning gifts – one in five believes that they will spend two or more hours. However, just 42% of holiday shoppers typically include gift receipts with their purchases, and only a little more than half of adults take the time to investigate store’s (54%) or online retailer’s (56%) return policy.
An earlier Consumer Reports poll revealed that 113 million Americans received gift cards last holiday season, and 62% of adults plan to give them as gifts this year. But at the start of the 2011 holiday shopping season, a quarter of recipients still had an unused gift card from last year.
The Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. 1,017 interviews were completed among adults aged 18+ between Dec. 2-4, 2011. The margin of error is +/- 3.1% points at a 95% confidence level. To allow for year-over-year trending, data was standardized for consistency.