Willoughby Appointed VP of Marketing for Frymaster

With 18 years of experience in the food industry, Willoughby looks to drive sales growth in his new role.

Manitowoc Foodservice has appointed Steve Willoughby to the position of vice president of marketing for Frymaster, effective Jan. 1, 2012.

In his new role, Willoughby will be responsible for driving sales growth through the development of product marketing strategies and business development initiatives. He will also lead product life cycle management, new product introductions, sales and market share growth programs.

Willoughby has over 18 years of experience in foodservice industry, most recently holding the position of senior product manager at The Delfield Co.

He holds a Bachelor’s of Arts Degree in Economics from The College of Wooster and will be relocating to Shreveport, La.

 

 

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