New Design for Dos Equis

Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to increase brand visibility, a profile turn of great Aztec leader, Montezuma, from facing left to facing right representing the brand’s momentum and forward thinking, and the addition of a heritage line on the front label to highlight Dos Equis’ unique story. Dos Equis’ secondary packaging changes include a front facing brand logo, a rich background with various images and texts that proudly communicate the brand’s rich heritage and authenticity. The addition of the Dos Equis bottle and the hand-blown draught glass to the side panel highlights the beer’s color, strengthens the visual appeal and helps to distinguish the differences between Dos Equis Lager and Amber.
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