Starbucks Launches Holiday App

New Starbucks Cup Magic App, skinny peppermint mocha and holiday Starbucks Petites debut on Nov. 15, alongside returning seasonal favorites.

Starbucks Coffee Co. is celebrating the holiday season with an innovative new mobile app.

This year, Starbucks will make the season come alive with Starbucks Cup Magic, an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on iconic red cups, coffee bags and signage.

Customers can watch beloved holiday characters leap to life in various merry holiday scenes. From carolers singing holiday tunes, to an ice skater practicing her spins, to a boy and his dog sledding down a hill, the Starbucks Cup Magic app allows customers to interact with Starbucks characters in a festive and fun way, Starbucks-style, for the very first time.

Not only will customers be able to bring Starbucks holiday characters to life, they will also be able to use the new app to pass merry sentiment this holiday season. The Starbucks Cup Magic app allows users to share a snapshot of the merry scene via email or Facebook or simply click a button to send a Starbucks Card eGift to friends, family or anyone else on their holiday list. The Starbucks Cup Magic app is available now for download for iPhone devices in the U.S. and Canada, iPod touch devices in the U.S., and coming soon to customers with Android-powered devices. To learn more, visit www.Starbucks.com/merry.

“As part of Starbucks efforts to find innovative ways to engage customers and bring the Starbucks Experience to life, we are excited to introduce this fun new Starbucks Cup Magic app for customers to use to interact with holiday characters,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Co. “We are also happy to provide a warm and comfortable gathering place for our customers to connect over their favorite holiday beverage or serve as a one-stop-shop for a special gift for anyone on your list.”

In addition, to kick off the season, Nov. 17-20 customers are invited to bring a friend to one of Starbucks participating stores throughout the U.S. and Canada between 2-5 p.m. to enjoy a free handcrafted holiday beverage with the purchase of any holiday beverage of greater or equal value. Customers can experience the first taste of the season through the return of Starbucks popular holiday beverages, including Peppermint Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte, as well as the much anticipated new Skinny Peppermint Mocha, one of the most requested beverages on MyStarbucksIdea.com.

Seasonal Treats
Customers can enjoy two new seasonal Starbucks Petites this holiday:

• New Peppermint Brownie Cake Pop – Peppermint chocolate cake is mixed with butter cream icing and candy cane pieces, and is then dipped in white chocolate and sprinkled with candy cane bits.

• Chocolate Crème Whoopie Pie –Vanilla butter cream frosting is sandwiched between two small cocoa chocolate cakes, elegantly topped off with a white drizzle.

Starbucks is also offering an array of relevant gift-able merchandise including a new Pour Over Gift Set and holiday Cake Pop Kit. Also, beginning Dec. 13 while supplies last, customers can load five Starbucks Cards for any amount in one easy transaction with the Starbucks Card Multipack. From exquisite gift sets to a beautiful assortment of seasonal mugs and tumblers to the ever popular Starbucks Card.

 

 

 

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