“The Western Union MoneyWise prepaid card incorporates all the benefits of a reloadable prepaid card, including convenience and ease of use, which is what our customers want,” says 7-Eleven spokesperson.
7-Eleven and The Western Union Co. have signed a prepaid agreement to offer consumers the ability to obtain The Western Union MoneyWise General Purpose Reloadable prepaid card at 7-Eleven Inc.’s store locations.
The card will be available at select 7-Eleven U.S. retail locations early next year.
The 7-Eleven agreement builds upon Western Union’s prepaid go-to-market strategy. The Western Union MoneyWise Prepaid Card will be a new service option for consumers who already purchase Western Union money orders at more than 6,000 U.S. 7-Eleven retail locations. The agreement also positions 7-Eleven as the largest retail seller of the Western Union MoneyWise prepaid reloadable card product in the U.S.
“The Western Union prepaid card will provide more options and convenience for consumers in managing their everyday finances,” said Carter Hunt, Western Union’s senior vice president of global key accounts. “Western Union sees its suite of prepaid card services as an opportunity to continue strengthening both its relationship and value proposition with consumers seeking convenient prepaid services, and mass market retailers preferring to efficiently manage prepaid services at the check-out counter.”
“We are offering this card to our customers because it provides consumers with the convenience of a reloadable prepaid card without many of the fees, such as monthly maintenance, purchase transaction and customer-service fees,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics. “The Western Union MoneyWise prepaid card incorporates all the benefits of a reloadable prepaid card, including convenience and ease of use, which is what our customers want.”
The Western Union MoneyWise Prepaid Card was awarded two 2011 PayBefore Awards in the following categories, among other winners: Best General Purpose Reloadable Program: In-Person Sales Channel Category and Best Prepaid Program Media Advertising Category.