Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers.
Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks.
The Catalina Network is a targeted consumer communication system, currently located at checkout in more than 26,000 retail grocery, drug and mass outlets throughout the U.S.
Catalina has been piloting c-store brand building programs over the past year in nearly 500 stores using a system that was specially designed for the channel. It features a consumer-facing printer that can rapidly issue relevant promotional messages and coupon offers directly to consumers based on their individual purchase behavior.
Consumers have proven to be highly responsive to relevant marketing programs in this new channel. Brands have been achieving exceptional results in generating trial for new products and volume growth for established ones. Retailers are seeing increased trips and sales driven by the promotion programs sourced and designed by Catalina’s team of brand consultants. In a channel with relatively few promotion vehicles, the Catalina Network offers a significant new marketing opportunity.
“The Catalina Network will offer customers added value during their shopping experience and is a great tool to meet the marketing goals of both retailers and CPG manufacturers,” said Joe Vonder Haar, managing partner of at iSee Store Innovations. “The Catalina Network is a plug and play system that is fully compatible with all scanner-based c-store POS systems.”
“The convenience channel is an ideal growth area for Catalina and we look forward to a very successful rollout,” said Ed Kuehnle, president of Catalina Marketing Services. “We will improve our strategic value by now being able to support our clients’ key initiatives in the channel.”
The addition of Catalina allows convenience retailers and brands to deliver dynamic promotions and brand-building efforts. Additionally, Catalina has partnered with Outsite Networks to provide additional loyalty and mobile capabilities to c-store retailers via CouponNetwork.