Fundraiser and promotion draw customers to Wilson Farms’ dispensed beverage section.
On Sept. 13, Wilson Farms celebrated Coffee Day, during which customers helped Wilson Farms fight blood cancers by simply purchasing a hot dispensed beverage including coffee, hot chocolate, tea or cappuccino. The chain donated a portion of the entire day’s proceeds from hot beverage sales to the Leukemia & Lymphoma Society.
Next up, Wilson Farms, in conjunction with 7-Eleven, plans to award customers a FREE 16-ounce coffee from 7 a.m. to 11 a.m. on Thursday, Sept. 29, when they stop into a participating Wilson Farms location.
In April, 7-Eleven acquired the 188 Wilson Farms locations in New York.