PumpTopTV Gains Additional 75 Million Annual Viewers

“The strength of our relationship with Gilbarco coupled with the positive response from advertisers and retailers has allowed us to grow our overall PumpTopTV network,” says Outcast Media CEO.

Outcast Media’s PumpTopTV network, a wholly-owned fuel dispenser digital media fuel television network, has experienced rapid growth in the first half of 2011 with a 15% network expansion that includes the addition of close to 2,900 screens in 35 markets.

The growth has been achieved through the expansion of existing retail partnerships and through the addition of new partners. The strength of PumpTopTV’s retail partnerships, the quality of the programming and the value of digital media at the pump has helped PumpTopTV expand across the country and to reach on-the-go consumers.

A key driver of the company’s growth this year has been the expansion of Outcast and Gilbarco’s extended partnership of Applause TV with Outcast, from the initial launch in the top-20 markets in October 2010 to nationwide availability in May 2011.

“In today’s fast-paced world it has become a challenge to capture and engage the consumer, but with PumpTopTV’s high-quality screens  and dynamic targeting and broadcast quality experience we have seen exponential demand from both advertisers and retailers alike for a state-of-the-art product, which has created rapid growth,” said Matthew Stoudt, CEO of Outcast Media. “The strength of our relationship with Gilbarco coupled with the positive response from advertisers and retailers has allowed us to grow our overall PumpTopTV network, including Applause TV with Outcast on a national level in a short amount of time.”

 

 

 

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