Exclusive Mexican winter brew will be available in key U.S. markets beginning in October.
Heineken USA today announced the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the U.S. in October.
Noche Buena features a fairly dry up-front characteristic followed with a thick mouth feel and subtle sweetness, combining fine malts with spicy Styrian hops grown in Slovenia. Beer enthusiasts will notice berry notes at the finish and a nice caramel toasted malt aroma at the nose.
“We are very excited to be slowly expanding the availability Noche Buena, Mexico’s highest regarded seasonal beer,” said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We’re confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”
Noche Buena, Mexico’s #1 seasonal beer, will be available for purchase throughout Texas and Chicago in the beginning of October, arriving at Heineken USA’s distributors mid to late September.
Noche Buena will allow Heineken USA to continue to reach consumers who seek high-quality seasonal brews. Sales of seasonal beer were up 13.2% in food, drug, convenience and major market liquor stores in 2010, according to Nielsen.