Lucky Supermarkets, Shell Team To Offer Fuel Rewards

Consumers swipe new Lucky Rewards Cards at checkout to earn savings on fuel redeemable at participating Shell stations.

Lucky Supermarkets announced that beginning Aug.22, consumers who shop at any of its greater Bay Area stores using their new Lucky Rewards Card can now earn significant discounts on fuel redeemable at participating Shell stations.

Consumers can receive savings of five cents, 25 cents, 50 cents or more per gallon when redeeming Fuel Rewards savings.  The Lucky Rewards program is a free program where consumers will earn Fuel Rewards savings simply by making qualified purchases at Lucky Supermarkets. The program is part of the Fuel Rewards Network, allowing Lucky consumers to redeem Fuel Rewards savings at approximately 190 participating area Shell stations.

For every $50 in qualified purchases at Lucky using the new Lucky Rewards Card, a five cents per gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons of fuel per purchase. Additionally, Fuel Rewards savings are cumulative – the more shoppers spend, the more they earn. For example, if a consumer spends $100, they will earn a 10 cents per gallon discount, if they spend $150, they earn a 15 cents per gallon discount, etc. Shoppers also don’t have to spend $50 in one transaction. Purchases are automatically tracked and each time the $50 threshold is met, another five cents per gallon discount on fuel is earned.

“Providing additional value is always our priority and with our Lucky Rewards Card, shoppers are in control of their overall fuel savings,” said Frank Capps, chief sales officer, Lucky Supermarkets. “We are excited to offer a real reward for those choosing to spend their grocery dollars with us.”

“We are very pleased to redeem Fuel Rewards savings at participating Shell stations in the San Francisco, Oakland and San Jose areas,” said Dan Little, fuels marketing manager, Shell North America. “With conveniently located participating Shell stations throughout the area, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power.”

Consumers can earn additional Fuel Rewards savings with 700 online merchants using the Fuel Rewards Network (FRN) Online Mall. Earn five cents, 25 cents, 50 cents or more per gallon for every $50 spent online. Only available at www.fuelrewards.com. Offer may vary per merchant. The Fuel Rewards Network program is operated by Excentus Corporation, a retail marketing coalition specializing in fuel based reward programs.

“Lucky Supermarkets has been a great business partner for us,” said Brandon Logsdon, president and chief operating officer, Excentus. “We are confident that bringing them together with Shell will be a success.”

Consumers may redeem their Fuel Rewards savings at participating Shell stations by inserting their new Lucky Rewards Card at the pump, which will initiate the fuel savings. To maximize their Fuel Rewards savings, consumers who anticipate their fuel purchase may exceed $75 should present their new Lucky Rewards Card and pay inside. Fuel Rewards savings expire on the last day of the month immediately following the month they were earned.

Lucky Supermarkets is owned and operated by Save Mart Supermarkets, a California corporation, with more than 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods and FoodMaxx banners.

 

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