ConocoPhillips Begins Rolling Out KickBack Loyalty Program

ConocoPhillips is officially rolling out the KickBack Points Coalition Loyalty Program to branded marketers through a series of Road Show meetings starting today in Seattle.

The meeting in Seattle will be the first of 28 Road Show meetings starting on the West Coast, before moving into the other ConocoPhillips markets. This program is a turnkey and cost-effective loyalty solution that allows participating consumers to earn and redeem points instantly for fuel and merchandise purchases at participating 76, Conoco, and Phillips 66 branded sites, as well as other participating KickBack coalition sites.

Pat Lewis, CEO of KickBack Rewards System (KRS), and the president of Oasis Stop N Go convenience stores in Idaho, will be the featured speaker at these Road Show meetings, which will include live demonstrations of the hardware and software, as well as details on the advertising and reporting capabilities of the system.

ConocoPhillips will be offering special pricing considerations for early adopters who join the KickBack Points Coalition Loyalty Program, as well as, valuable coupons towards the Kickback Program for those that attend the Road Show meetings.

In May, ConocoPhillips reported that it has joined the Kickback program, which will offer Phillips 66, Conoco and 76-branded retailers a turnkey and cost effective loyalty solution. Participating consumers can earn and redeem points instantly for fuel and merchandise purchases at participating Phillips 66, Conoco and 76-branded sites as well as other participating coalition sites.

The Kickback Points Coalition Loyalty Program will deliver state-of-the-art customer relationship management tools, highly personalized rewards, and real-time program reporting. The program’s flexibility allows participating retailers to identify their most loyal customers and engage them through customized offerings.

“This program is particularly appealing because it was developed to improve site profitability. It was created by a petroleum retailer for a petroleum retailer. The simplicity and flexibility of the program makes it attractive to both single site operators and multi-site chains,” said Mike Krampf, ConocoPhillips’ brand value manager.

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