7-Eleven Inc., the largest convenience store operator in North America, has signed on as the presenting sponsor of WWE’s SummerSlam, WWE’s second largest pay-per-view event.
TWIX has also partnered with WWE as the promotional sponsor of SummerSlam Axxess, WWE’s two-day interactive fan experience, which leads up to the SummerSlam event on August 14 in Los Angeles.
SummerSlam Axxess kicks off on Saturday, August 13 at the Nokia Plaza at LA Live. Additional participating sponsors of SummerSlam Axxess include TWIX, Skittles, and Topps. This family-friendly event gives thousands of WWE fans of all ages the chance to experience such activities as: pictures with WWE Superstars and Divas at the TWIX and Skittles photo stations; autograph signings; Q&A sessions; live matches; and contests.
“WWE is pleased to partner with a roster of leading brands to create an unforgettable SummerSlam experience for our fans,” said Michelle Wilson, chief marketing officer, WWE. “SummerSlam has grown from being more than just an amazing pay-per-view event to a WWE weekend filled with fan activities, retail promotions and community initiatives.”