California customers can enjoy nonfat frozen yogurt and take-home pints of ice cream, as well as new flavors.
When President Ronald Reagan created National Ice Cream Day in 1984, Thrifty Ice Cream was already a long established California tradition.
Nearly three decades later, Rite Aid’s private brand Thrifty Ice Cream helped Californians celebrate National Ice Cream Day on July 17 with a new lineup, including new flavors and varieties—such as the brand’s first ever nonfat frozen yogurt and take-home pint containers.
“Thrifty Ice Cream has long been a high-quality, affordable ice cream with a loyal fan base with a uniquely Californian history,” said Ron Simmer, General Manager of the Thrifty Ice Cream plant in El Monte, Calif. “Rite Aid is proud to unveil the new lineup as the latest in the still-evolving Thrifty tradition.”
The new Thrifty Ice Cream lineup is available now in nearly all California Rite Aid stores and includes:
- Nonfat frozen yogurt available at the nostalgic hand-dipped ice cream counters in nearly 500 California Rite Aid stores. Frozen yogurt is available in vanilla with more flavors coming soon.
- Take home pint containers that, for $2.29 each, are less than half the price of many national competitors. Pints are currently available in four flavors with more debuting soon.
- Birthday Cake ice cream sandwiches that keep the party going with the festive flavor that debuted in 2010 to celebrate Thrifty’s 70th birthday. This vanilla-wafer sandwich is one of four available flavors.
Although some flavors come and go, long-running hits include Chocolate Malted Krunch, Butter Pecan, Mint N Chip and Rocky Road. Every year there are several limited availability feature flavors among the approximately 25 total flavors. In July, customers can try the new sherbet-based Apricot and Mango, which will be followed by new Key Lime Cheesecake in August. Circus Cookies, the pink-and-white-iced feature flavor from April, is joining the regular flavor lineup due to popular demand.
Rite Aid Corp. is a drug store chain with about 4,700 stores in 31 states and the District of Columbia.