Walgreens Broadens Social Media Presence

The drug store chain surpasses one million Facebook fans, integrates its store network through Facebook and Foursquare.

Walgreens the 110-year-old drugstore chain once known for its soda fountains and surgical dressings, is now making a name for itself in social media.

The company recently surpassed one million fans on Facebook, the world’s largest social platform, and has also integrated its network of more than 7,700 drugstores through mobile platforms on Facebook Places and Foursquare. Walgreens has quickly become the chain drugstore retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

“We’ve embraced social media, and the consumer engagement we’ve generated shows the value of these tools for our customers and the many ways they interact with Walgreens,” said Sona Chawla, Walgreens president of e-commerce. “This is part of our commitment to 360-degree social media marketing. Through these social media tools, we’re able to extend valuable offers and effectively interact with our followers through a number of different online and mobile vehicles.”

In recognition of reaching one million Facebook “likes,” Walgreens offered a free photo book last week to all of its Facebook fans. The classic, 8.5 x 11-inch linen photo book was free to Walgreens Facebook fans who used the promotional code by visiting the Walgreens Facebook page any time after 9 a.m. CDT June 8 through midnight on July 9.

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