Customers cash in Slurpee rewards points for concert tickets, try out flavor mixing with 7-Eleven’s new dual-chambered cup.
7-Eleven Inc. is mixing up the 2011 Summer of Slurpee with a mash-up of cool cups, cold concoctions and sold-out concerts. Not only is 7-Eleven encouraging Slurpee flavor-mixing with its MixMaker dual-chambered cup and valve straw, the retailer is mixing up the Slurpee summer season with its popular MixMaker Summer Concert Series.
The third in the series features Gym Class Heroes, appearing July 25 at Chicago’s Lincoln Hall.
The MixMaker cup and straw was created to let Slurpee-drinkers enjoy their favorite frozen beverage like they never have before. The refillable cup and straw combo, available only at 7-Eleven stores, has a suggested retail price of $4.99 and includes the first Slurpee fill free.
Tickets for the Chicago concert are $7.11 and went on sale Friday, July 8, at noon on the Lincoln Hall Website (http://www.lincolnhallchicago.com). Slurpee Rewards points also can be cashed in for free concert tickets at www.slurpee.com, while they last. Tickets for the all-ages, general admission concert will be held at will-call, which is actually a list of names at the door. Photo ID is required to verify age and ticket purchase.
Gym Class Heroes will take a break from the 2011 Vans Warped Tour to bring their musical talents to the MixMaker concert in the Windy City. The alternative hip-hop band will release The Papercut Chronicles II this fall, its first album since frontman Travie McCoy’s solo album Lazarus, which featured the smash hit “Billionaire.” “Stereo Hearts,” the first single from The Papercut Chronicles II, was recently featured on the NBC series “The Voice,” and is available now at all digital retailers. We are the In Crowd, a pop-punk band from New York, will open the show.
“7-Eleven is always looking for new ways to enhance the Slurpee experience, and the MixMaker concerts have been huge hits this summer,” said Laura Gordon, 7-Eleven’s senior brand director.
With up-and-coming talent performances and bargain $7.11 prices, the Slurpee concerts are in high demand this summer. The Los Angeles concert featuring Jack’s Mannequin in May sold out in just 45 minutes; the Girl Talk concert in Dallas in less than 10.
For the online crowd, Slurpee beverage fans can use the wide array of colors and flavors available at 7-Eleven stores to create a cup of liquid art and then post pictures of their concoctions, along with a crazy name, on the Slurpee Facebook fan page. Visitors to the page can vote on their favorite combos to be featured as the mix of the week while getting ideas for their next MixMaker Slurpee drink.