New database helps pair local charities with unsold merchandise.
The Retail Orphan Initiative (RetailROI) has launched an online charity locator to match up retailers looking to donate overstocked merchandise with local charities, thus receiving a potential tax deduction for items that were not going to be selling at a profit.
The charity locator features an interactive map of nearby charities from a RetailROI-developed database of 501c3 organizations across the country that focus on at-risk children, women in distress, or families in need. The charity locator includes the top 125 cities and top 300 largest malls in the U.S., with information on types of items each charity accepts, including clothing, food, furniture, building materials and educational materials.
RetailROI’s new program is a win-win for retailers and the local communities in which they operate:
• Of the $65 Billion in overstocks, the vast majority are in small lots at local stores, making it costly to consolidate this merchandise.
• Retailers spend an inordinate amount of labor and cost on printing new price tags for items they know are not selling, often compounding a loss by adding more cost.
• Worse yet, the retailers often sell those items at a loss to consolidators, incurring more cost in shipping.
• The RetailROI Charity Locator allows those local stores to find charities in their local communities that would accept those overstocked items, thus clearing the stores from clutter and providing a potential tax deduction for the full cost of the items.
• The retailers benefit by building a bridge to the local community, attaining goodwill among the charity’s donor network and community.
The Website automatically recognizes the address of the retail store and suggests 3-5 local charities that will accept donations.
“Retailers’ overstocks can make a huge difference,” said Greg Buzek, president of IHL Group and Donor Trustee for the Retail Orphan Initiative. “By cleaning their stores of the items that aren’t selling and getting their employees focused on the items that are, they help women and children in need – providing a lifeline that brings long-term dividends to the community.”
RetailROI’s charity locator is available online at http://www.retailroi.org/charity-locator.
Charities interested in participating in the program are welcome to register for the database at http://www.retailroi.org/register-a-charity/