7-Eleven Celebrates 84th Birthday

Dorchester, Mass., 7-Eleven store hosts party from 8-10 a.m. on July 11, with one-minute challenges that offer customers a chance to win a $100 convenience card or a house party.

7-Eleven Inc. is celebrating its 84th birthday and inviting customers join in the celebration by stopping by their local 7-Eleven store for a  free 7.11-ounce frozen Slurpee drink this coming Monday, July 11.

Participating 7-Eleven stores across the U.S. and Canada will serve up five million free 7.11-ounce Slurpee frozen carbonated beverages this day while supplies last.

In Boston, the Dorchester 7-Eleven store (730 Morrissey Blvd.) will be hosting a Slurpee-bration from 8-10 a.m. featuring music, free Slurpees, and one-minute challenges for larger prizes, including a $100 convenience card and a chance to win one national prize: a house party for a Slurpee fan and their friends.

“7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics.  “Five million is the most Slurpee drinks we’ve ever given away in a day; just two years ago, we handed out three million,” he added.

“7-Eleven Day is synonymous with free Slurpee day, because of how popular the Slurpee giveaway has become.  We’ve been serving free Slurpees on July 11 since our 75th birthday in 2002, and it continues to be a hit with customers. Even without the 5 million free Slurpee drinks, July is the biggest month of the year for Slurpee sales.”

July 11 marks the day 7-Eleven observes its birthday and other company milestones. 7-Eleven, the world’s first convenience store, began its run in 1927 when a Southland Ice Co. employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become big business. The small ice company has grown into a major international retailing chain with 8,600 7-Eleven stores in North America and approximately 41,500 stores worldwide.

 

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