A Sheet of Energy

Pure Brands LLC, a holding company that creates, acquires and markets proprietary consumer products, has launched an energy delivery system called Sheets Energy Strips, which is being marketed as “the new way to do energy.” The co-founders, NBA All-Star LeBron James and marketing experts Warren Struhl, Jesse Itzler and Maverick Carter, are tapping into the emerging dissolvable strip market, starting with Sheets strips. The individually-wrapped Sheets Energy Strips are being distributed exclusively by Convenience Valet in four-count Cinnamon and Berry Flavored packages. Advantages Sales & Marketing will handle representation for the majority of the U.S. c-store market. The launch of Sheets is being supported initially by a $10 million marketing campaign leveraging athlete and celebrity involvement by co-founder LeBron James and partners Amar’e Stoudemire, Drake, Ray Rice and others.
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