“We’re looking for a long-term relationship with a partner who can help fuel brand awareness throughout our market area. We believe Barkley can do that,” said Casey’s COO.
The win follows an extensive corporate-led review of agencies. Initial scope of services for Barkley will include brand strategy, media planning and creative development encompassing broadcast, print, online, in-store, sponsorships and local store marketing.
“As Casey’s continues to experience tremendous growth both in store count and market footprint, we felt it was the right time to engage outside expertise,” said Terry Handley, chief operating officer of Casey’s General Stores Inc., operates more than 1,635 stores in 11 states throughout the Midwest. “We’re looking for a long-term relationship with a partner who can help fuel brand awareness throughout our market area. We believe Barkley can do that.”
“It came down to Barkley’s wide and deep level of expertise,” added Michael Richardson, vice president-marketing, Casey’s General Stores Inc. “With fresh thinking across the board, they proved that they are the right partner with the necessary resources to help build the Casey’s brand today and into the future.”
Barkley is one of the largest employee-owned agencies of its kind. Founded in 1964, the agency offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation
“I grew up with Casey’s. It’s an incredible brand and is an important part of the community fabric in towns they serve. We look forward to working together to take the brand foundation Casey’s has built and enhance and grow it,” said Jeff King, CEO of Barkley. “This is a great opportunity for Barkley.”