Untipped Cigarillos

John Middleton’s Black & Mild is launching two premium untipped cigarillo products nationally: Classic and Sweets. Classic is for adult cigar smokers interested in a classic Black & Mild pipe tobacco taste, while Sweets is a more traditional cigarillo taste made from primarily air-cured tobaccos. Both products are available in five-packs and singles. During initial testing, Middleton found significant interest and product appeal among both competitive and Black & Mild adult cigar smokers and results exceeded expectations. Key learnings from the test market included: Of adult smokers who have bought and tried a Black & Mild untipped cigarillo, most have repurchased it; and of those adult smokers who have bought and tried a Black & Mild untipped cigarillo, one in five say it is better than their regular brand; and three out of four say it is the same or better. The products have a special introduction price to be competitive in the market. Retailers can contact their Altria representative about these new products.
For More Information From John Middleton
www.johnmiddletonco.com

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