Reese’s Brand and Warner Bros.’ Team for ‘Green Lantern’ Promotion

Instant-win promotion will land one lucky consumer a chance to fly like Superhero Hal Jordan.

Imagine soaring at 40,000 feet, topping the speed of sound as you man a state-of-the art fighter jet. Well, now customers can score just such an experience as Reese’s Peanut Butter Cups, in partnership with Warner Bros. Entertainment, launches an on-pack, instant-win promotion around the new “Green Lantern” movie, opening June 17.

Reese’s brand is taking a page out of test pilot Hal Jordan’s flight manual by giving one lucky winner the jet-fighter experience of a lifetime.

The Jet-Fighter Experience promotion invites fans to look for a game message on the inside of wrappers of specially marked packages of Reese’s Peanut Butter Cups (1.5 ounce) at participating stores (while supplies last).

One lucky fan could find an instant-win prize of a ride for two in a fighter-style jet. In addition, first-prize winners will earn an authentic “Green Lantern” ring. And second-prize winners will get a “Green Lantern: Rise of the Manhunters” video game for either Xbox 360 or PlayStation 3 gaming systems. Finally, third-prize winners will receive a $12 movie theater gift certificate.

Also, printed inside each package are 30 collectible characters from the Green Lantern movie for consumers to find out more about the intergalactic police force, Green Lantern Corp.

“Reese’s perfect pairing of peanut butter and chocolate has long thrilled consumers’ taste buds, and with the ‘Jet-Fighter Experience,’ the brand will be able to thrill fans’ other senses,” said Anna Lingeris, spokesperson for The Hershey Co. “Just like the Green Lantern’s powers, the winning fan’s experience will be out of this world.”

Fans can also head to the Reese’s Facebook fan page to join forces and unlock an exclusive “Green Lantern” video. In addition, the Facebook page includes Perfectly Heroic prize details, movie photos, custom invitations and more.

Specially marked packages of Reese’s Peanut Butter Cups are available now through Sept. 30, 2011, while supplies last, at stores nationwide. For more information: www.reeses.com/greenlantern.

 

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