El Monterey Joins Stewart-Haas Racing

In an effort to promote its popular foodservice products, El Monterey, a brand of Ruiz Foods, announced a partnership with Stewart-Haas Racing. El Monterey, the No. 1 frozen Mexican food brand in the U.S., will adorn Tony Stewart’s No. 14 Chevrolet Impala as an associate sponsor for the entire 2011 Sprint Cup race series. Ruiz Foods’ popular frozen snack brand–Tornados–is the primary sponsor of Ryan Newman’s No. 39 Chevrolet Impala for five Sprint Cup races in 2011. Tornados’ NASCAR sponsorship began in 2010. El Monterey offers a variety of frozen Mexican snacks including: taquitos, burritos, quesadillas, mini chimis and tamales. Beginning in April, El Monterey and Tony Stewart will partner for a retail and foodservice on-pack promotion involving integrated media outlets to include Facebook and in-store promotions.
For More Information From Ruiz Foods
(800) 477-6474
www.elmonterey.com

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