Sheetz has introduced a new loyalty program, rewarding customers with cents off at the pump, Patriot News reported. Only customers don’t have to wait to accrue points to get their prize.
Customers simply sign up for and then swipe their MySheetz card at Sheetz pumps for an instant three cent discount per gallon. No additional purchase required, and points aren’t involved.
The program is now rolling out in Pennsylvania and scheduled to debut midstate this summer, after tests in its Ohio and North Carolina stores. Between 40% and 80% of customers in the test market signed up for cards.
“We’ve been working on it about two years now, trying to find the right offer that makes the most sense for our customers,” said Rich Steckroth, Sheetz director of business development.
“It’s a mere three cents, but they’re working on creating loyalty, and good loyalty programs are worth their weight in gold. And every penny counts to a lot of people out there these days,” Gasbuddy’s petroleum analyst Patrick DeHaan told Patriot News.