“The goal of our alliance with Minor League Baseball is to introduce customers to our great tasting products, familiarize them with the Hunt Brothers brand,” says CEO.
Hunt Brothers Pizza is expanding its partnership with Minor League Baseball (MiLB) through the sponsorship of two additional prime market teams, the Gwinnett Braves and the Lexington Legends, as well as a renewal of its contract with the Jackson Generals.
As a national brand of made-to-order pizza in the convenience store industry, Hunt Brothers Pizza has said it is thrilled about the opportunity to extend its consumer market reach with these new teams.
“When it comes to increasing our brand exposure in fresh new markets, MiLB plays well with our expansion strategy,” said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. “MiLB is one of the best entertainment values in the country, allowing families to have a great time without breaking the bank. As a family-built company, Hunt Brothers Pizza is thrilled to be a part of a market centered around family fun and values, offering great tasting, quality pizza at an affordable price.”
Hunt Brothers Pizza has already proven its home run success with the company’s first MiLB sponsorship with the Jackson Generals in Jackson, Tenn. Hunt Brothers Pizza increased pizza sales at the team’s Pringles Park by nearly 28% since signing last year.
“Millions of loyal fans attend MiLB games each year, with a steady sign of increased attendance over the past five years,” said Scott Hunt, CEO of Hunt Brothers Pizza. “The goal of our alliance with MiLB is to introduce customers to our great tasting products, familiarize them with the Hunt Brothers brand and to leave a lasting positive impression that will lead to further business opportunities with other top minor and major league organizations all across the U.S.”
Each newly signed team and stadium is expected to bring varying demographics and markets, giving Hunt Brothers Pizza a plethora of opportunities to get involved in the local communities and build a positive image that reflects on both the company and its customers.
Hunt Brothers Pizza also plans to reward fans for their loyalty. Consumers who purchase five whole pizzas at area store locations and have their Hunt Brothers Pizza baseball loyalty cards punched can redeem them for two general admission tickets to the given sponsored team. The cards are free of charge and can be picked up at participating Hunt Brothers Pizza locations.
Not only does Hunt Brothers Pizza expect to increase pizza sales within the new MiLB venues, but also in the nearby convenience stores already selling their pizza.
“It’s a perfect opportunity to drive our local store customers to the MiLB stadiums and vice versa,” Solsvig said. “This partnership will also allow us to foster new business relationships with current and potential store owners in the area.”
The official MiBL season kicked off April 7 and runs through the beginning of September.