“Tedeschi’s will be supported by our current, aggressive go-to-market campaign for Phase III,” says Attitude Drinks brand manager.
Tedeschi Food Shops, which operates more than 190 convenience stores in Massachusetts, Rhode Island, New Hampshire and Connecticut, is adding Phase III Recovery Drink by Attitude Drinks to its product mix.
Attitude is authorized to sell Phase III in all of the Tedeschi Food Shop locations, which will expand its product offerings for functional and sports nutrition beverages. Stores are located along well-traveled routes with a minimum traffic flow of at least 15,000 cars per day, and a population of at least 5,000 within a two-mile radius.
“This is the perfect time to bring product onto the shelves of a retail store that has high-traffic volume and an established market presence in the college and suburban areas of greater Boston,” said Roy Warren, CEO of Attitude.
“Tedeschi’s will be supported by our current, aggressive go-to-market campaign for Phase III. We are running local advertisements on WAAF and WEEI FM radio, and will soon begin an on-campus college networking and product sampling program in Boston,” commented Niki Fuller, vice president, Brand Manager of Attitude.