Riding the wave of energy bar excitement created by the award-winning Wheaties FUEL Energy Bars, the brand-new Wheaties FUEL Energy Bites give consumers a portable way to energize throughout the day. Available in chocolate peanut butter and double chocolate, each 2.19-ounce package packs 15 grams of protein and 100% of the daily value of five B vitamins per serving. The new product has a suggested retail price of $2.39. Wheaties FUEL is the highest performing new line in recent nutrition bar history, according to IRI AllScan Convenience Store Data, ended Aug. 8, 2010. The new energy bites give consumers more options for their daily energy and fuel needs—a differentiating benefit for this product among convenience store customers considering energy products, according to an online survey of energy product prototypes.
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