Thorntons Kicks Off Basketball Bracket Challenge

March Madness is here, and basketball fans can enter Thorntons free online sweepstakes beginning Sunday, March 13 for a chance to win free gas for a year.

Thorntons Inc. has announced its first-ever ‘Basketball Bracket Challenge’ sweepstakes where customers can score big time by winning free gasoline for one year. Sweeps players fill in the brackets with their choice for the winning team Thorntons convenience storein each game of the 2011 Men’s NCAA Division I College Basketball Tournament. Players earn points with each correct pick and the lucky player with the highest total number of points at the end of the Tournament will be awarded the Grand Prize, a Thorntons gas card filled with $2,000, good for a year’s worth of gasoline.

Registration is now open at http://www.thorntonsinc.com and bracket selections can be made starting this Sunday, March 13, at 9 p.m. Sweepstakes players may also pick up a bracket sheet at any Thorntons store location; however, registration must be completed online. Deadline for all selections is 9 a.m. EDT, Tuesday, March 15.

For more information on the challenge, visit http://www.thorntonsinc.com and simply click through the Bracket Challenge billboard icon on our home page.

Headquartered in Louisville, Ky., Thorntons operates 163 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, and Tennessee.

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