Wal-Mart Announces Healthy Foods Campaign

More healthful and affordable food options are set to become available to shoppers over the next four years.

Wal-Mart and Michelle Obama have partnered on a healthy foods program wherein the big box retailer will offer more healthy foods and push its suppliers to do the same, the Washington Post reported.

Wal-Mart plans to make thousands of the packaged food items that it sells more healthful and affordable by 2015; build more stores in underserved areas and increase its charitable donations to nutrition programs. The plan includes reducing sodium and sugar in some foods, lowering prices on produce and developing a logo so customers can more easily identify healthful items.

While smaller food companies have made similar attempts, as the world’s largest retailer, and with more than 60,000 suppliers, Wal-Mart’s influence has the power to take the initiative to a new level.

Obama said Wal-Mart’s announcement was a sign that her “Let’s Move” campaign is gaining traction among businesses, families and governments.

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