Gulf Oil has partnered with Nashville-based Tri Star Energy to rebrand 21 area gas stations. The stores are being co-branded, maintaining Tri Star’s Daily’s brand. Eleven sites are already complete.
The rebranding is expected to be completed by March, and then a second phase of 15-20 Tri Star stores is also planned, Rick Dery, senior vice president with Gulf Oil told the Nashville Business Journal.
“When we saw the announcement about the Gulf Oil brand returning nationally, we immediately requested permission for the rights,” Tri Star Energy President William Kimbro told the Nashville Post. “Gulf is an iconic brand and had been popular in Tennessee for many years, with a dedicated following. We hope to build upon the heritage of the brand with those who knew it well, and shape its large appeal amongst a strong following of baby boomers that recognize the Gulf ideal.”