GasAmerica welcomes the first franchise unit of The New Miami Subs Grill, originator of the fast casual restaurant concept. The 2,000-square-foot Miami Grill, joins the 4,000-square-foot Convenience Mart Stop, located at one of GasAmerica’s Greenfield, Ind., locations.
“We’ve looked at a number of food concepts and found the New Miami Subs Grill concept the best restaurant chain for GasAmerica to partner with as it offers many options for our customers,” said Stephanie White, CEO of GasAmerica. Headquartered in Greenfield, Ind., GasAmerica is a regional gas and convenience store chain with 86 locations in Indiana and Ohio.
“The gas and convenience store sector is one of the fastest growing segments of our franchise initiative,” said Lawrence Austin, a principal of the New Miami Subs Grill who heads up the company’s franchise development team. “We are delighted to have partnered with such an outstanding, well-known company like GasAmerica. They truly understand the value of customer service and a quality fast casual restaurant concept in connection with its gas and convenience store offerings.”
Austin said that they are currently discussing other GasAmerica locations and plan to roll out additional units in 2011.
“We believe our Miami Grill will serve as a destination restaurant for a casual lunch or dinner,” White said. “It also gives our customers an opportunity to grab one of the many Miami Subs offerings on the go while fueling their vehicles and, for the first time in North America, have their meals, as well as all our convenience store items, delivered to their homes or offices through the New Miami Subs national ‘one-number, all locations delivery system.’”
“This is very forward thinking by GasAmerica and we believe the delivery of convenience store items, along with a lunch or dinner order, is a first in the industry,” Austin said. “What sets our system apart from a typical delivery system is utilizing a national one-number system with a domestic-based call center taking delivery orders so our in-store crew can be attentive to customers and without the distraction of answering a phone. Orders will be sent directly to the POS system and kitchen monitors,” Austin added. “Customers calling for home or office delivery will speak to trained, courteous telephone order takers whose entire focus is to assist and satisfy that particular customer and all of their needs at that moment.”
For this initial unit, White and Austin have chosen the name Miami Grill.
“We didn’t want potential patrons unfamiliar with the Miami Subs extensive menu to confuse us with a simple ‘sub shop’ as we will offer all of our great menu items from Miami Subs famous Philly Cheesesteaks and wings, to our pizza and gyros,” said White. “When we choose our next location we will discuss the name with Miami Subs to determine if that philosophy works, or if we will go with the New Miami Subs Grill.”
Miami Subs had new franchise units planned to open in New York and Florida in December 2010 in addition to the GasAmerica restaurant.