Cumberland Packing Corp. has tasked creative agency Mother New York with reintroducing Sweet’N Low to U.S. consumers by reminding people of the brand’s long history and tradition by playing up its iconic name, packaging and its most memorable color. The campaign, which includes print, outdoor and digital, will run nationally throughout 2010. Mother broke away…
Botanical Cigar
Arango Cigar Co. offers its “Windy City” Premium Botanical Cigar, made exclusively for Arango by Drew Estate, in its Nicaraguan factory. In 1998, Drew Estate pioneered the art of vapor-infusing cigars with a wide variety of herbal, floral, spice, and other botanical flavoring essences. Today, their Acid cigars are widely recognized for these intriguing flavor…
Prepaid Services
Blackhawk Network, a provider of prepaid and financial payments products offers PayPower, a suite of prepaid products and services designed to help consumers stay in control of spending with simple and safe solutions that provide value, transparency and budgeting. The suite of products is targeted to consumers looking for alternatives to traditional financial credit, whether…
Inside Look at Store Activity
Series2k has released S2k Realtime Center, a realtime reporting module to complement its Series2K Back Office Management System. The S2k Realtime Center is a Web-based application that allows a convenience store operator or owner to instantaneously see what is going on in their store. The S2k Realtime Center pulls information from the point-of-sale system every…
Super Bowl Promotion
Diamond Foods Inc. is offering a promotion across its snack portfolio called Snack Bowl XLV. Consumers will submit applications online and encourage their friends to vote for them utilizing unique tools, such as a Facebook video application. The entrant receiving the most votes will win a trip to the Pro Football Hall of Fame enshrinement…
New “Omlete” Wrap
Land Mark Products, which provides companies with customized food manufacturing solutions introduces the Day’ N Night Bites’ “Omlete” Wrap, a way to enjoy breakfast on-the-go without the mess. Instead of using crumbly scrambled eggs, the traditional egg-based breakfast wrap is more contained and far less likely to fall out of the tortilla. Day N’ Night…
$3 Reloadable Prepaid Cards
nFinanSe Inc. has launch its $3 Reloadable Prepaid Discover Cards at Memphis-Tenn.-based Fred’s Hometown Discount Stores, a regional chain of stores located in the Southeast and Midwest. The cards sell for just $3 and the reload fee and monthly maintenance fee are only $2.95, the ATM withdrawal fee is an industry low 99 cents, and…
Specialty Tortillas
Seventy-seven percent of customers would like to see healthier items on c-store menus, according to Mintel. The Mexican Original brand from Tyson Food Service offers a full line of specialty tortillas that help meet the needs of health-conscious consumers without sacrificing flavor. Mexican Original tortillas are available in a variety of different sizes to help…
Happy Birthday Coke Zero
The Coca-Cola Co.’s most successful new sparkling beverage in a generation, Coke Zero, turns five this year. During its time on the market, Coke Zero has posted double-digit sales gains for five straight years and is showing no signs of slowing. Among more than 350 sparkling beverage brands launched since 2001, Coke Zero is one…
Male Enhancement Pills
Kretek International Inc., U.S. distributor of ExtenZe, a male enhancement brand, has introduced new ExtenZe Plus fast acting pills in a five-pack value unit. The new bright red five-pack pills feature an easy-to-take pearlized coating and are being promoted at the same price as the current four-pack unit during introduction through the end of 2010.…