The Coca-Cola Co.’s most successful new sparkling beverage in a generation, Coke Zero, turns five this year. During its time on the market, Coke Zero has posted double-digit sales gains for five straight years and is showing no signs of slowing. Among more than 350 sparkling beverage brands launched since 2001, Coke Zero is one of six to surpass 1% market share, and the only one to maintain it. Available in more than 130 countries, the brand continues to experience strong growth in the U.S. and around the world. Coke Zero was created in 2005 to meet consumer demand for real Coke taste with zero calories. A half-decade later, Coke Zero is poised to break into the top 10 most popular U.S. sparkling beverages. Coke Zero also has broken new ground with its marketing campaigns that use irreverent, humorous communication, to connect with young adult males, a previously untapped market for diet soft drinks.
The Coca-Cola Co.