Revolymer Ltd. has launched Rev7, a confectionery chewing gum with long-lasting flavor. The product is also removable and degradable, making it the first commercially available environmentally-friendly gum. The company has studied the gum’s removability and degradability characteristics in a variety of climates. The gum can be removed from clothes using soap and water, and tests have shown more than 50% of its chewing gum is removed by conventional street cleaning. Any gum washed into the drains will degrade into minerals, biodegradable products and inert minerals. Revolymer also plans to expand into Canada and other markets throughout 2011. The gum is available in peppermint and spearmint with new flavors, such as a fruity variety, scheduled to be released next year.