Cumberland Packing Corp. has tasked creative agency Mother New York with reintroducing Sweet’N Low to U.S. consumers by reminding people of the brand’s long history and tradition by playing up its iconic name, packaging and its most memorable color. The campaign, which includes print, outdoor and digital, will run nationally throughout 2010. Mother broke away from the rationally driven category by creating an in-depth world for Sweet’N Low with a rich visual experience. The campaign centers around a series of posters, artwork, print and videos, based on the Sweet’N Low iconic pink color that demonstrates sweetness with simple stories and patterns that incorporate the packet.
Cumberland Packing Corp.