Sunoco Shifts Focus To C-Stores

Lynn Elsenhans, Sunoco’s CEO, told analysts she hopes to expand the company’s profitable retail business by ramping up its convenience-store offerings, Philadelphia Inquirer reported.

“An area of opportunity for us to unlock even more value out of our real estate is by changing our mind-set from a fuels retailer that also sells some convenience items, to a convenience retailer that retails fuels,” Elsenhans said at the Barclays Capital CEO Energy Power Conference on Wednesday in New York. “We do a good job of retailing fuels and believe we can up our game in convenience retailing.”

Following next year’s planned divestiture of SunCoke Energy Inc., which manufactures coke used in steelmaking, Elsenhans said Sunoco’s focus would be on becoming the “premiere fuel supplier” in its markets and on using a “brand-led strategy” to pull greater volumes through Sunoco’s retail outlets and its extensive pipeline and terminal network.

Sunoco’s strategy could result in bigger stores with more choices or more outlets. “Eventually, we want to fill our entire footprint from Maine to Florida,” said Thomas Golembeski, company spokesman.

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