White Castle has had the same packaging design for nearly 10 years. “We are trying to align ourselves closer to our restaurants and we’re promoting our association with our restaurants on the back of our new packages”, said Kelly Collins, Marketing Supervisor for White Castle Food Products. The new design includes a picture of a White Castle restaurant, along with a brief history of the company.
The new packaging should start to appear in convenience stores in November and December.
White Castle Food Products, LLC